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NISSAN uses data integration to enhance precision marketing, resulting in over 40% open rate in every segment!
A person may not be stepping out of their house today, but they are definitely on their phone 24/7.
Customer Relationship Management(CRM) is a software system that stores information of current and potential customers on one centralized platform.
After subscribing to Crescendo, we are able to have a better understanding of our LINE friends through tagging and categorization. Crescendo helps us with the initial screening of the target audience for each campaign. This is much more accurate and effective than before when we could only push messages to all of our customers, and this is clearly proven in the open and click rates. If the customers are targeted accurately, the open rate can be as high as 50% to 60%!
