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After subscribing to Crescendo, we are able to have a better understanding of our LINE friends through tagging and categorization. Crescendo helps us with the initial screening of the target audience for each campaign. This is much more accurate and effective than before when we could only push messages to all of our customers, and this is clearly proven in the open and click rates. If the customers are targeted accurately, the open rate can be as high as 50% to 60%!

NISSAN Digital Marketing Section Chief Jiahua Lin