What is conversational marketing?
What are Conversation-Qualified Leads (CQLs)?
Tips on making chatbot conversations more engaging
How can Crescendo Lab help you increase leads with chatbots?
Surprise! This is all from a book
The biggest difference is that MQLs, SQLs, and PQLs are assumptions, while CQLs are what the customers actually tell you.
Use chatbots to bring in CQLs, here’s how you can build your own chatbot.
What should your chatbot ask customers coming to have a chat?
What kind of responses should your chatbot give when customers answer your questions?
By utilizing MAAC's auto-response feature, brands can configure specific keywords, time intervals, and welcome messages for new contacts. This enables the creation of interactive experiences such as questionnaire interactions, browsing product categories, locating physical stores, and engaging in conversations with customer support.
The customer service team can provide customers with a self-service option by using the automatic response system to address simple or common queries. Simultaneously, establishing a clear Frequently Asked Questions (FAQ) page allows customers to find answers on their own without the need to directly contact customer service personnel. This approach enhances efficiency in handling routine inquiries, empowers customers to find information independently, and contributes to a smoother overall customer support experience.
Automatic Customer Journey is a tool that integrates customer journeys with automated marketing, allowing brands to design a complete set of message scripts. These scripts are sent to customers through various channels such as LINE Official Accounts and SMS, based on different audience segments, trigger conditions, and time intervals. This approach helps create a cohesive and personalized interaction.
Especially in the era emphasizing first-party data, the Automated Customer Journey can track data from sources like LINE and GA4, including consumer behavior on e-commerce websites. By incorporating AI capabilities, it provides accurate predictions or recommendations, allowing brands to deliver the right content to the right people at the right time. Automation assists in enhancing customer experience, significantly saving time and manpower costs.
Ideas in this article are taken from the book, Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too), by Dave Gerhardt and David Cancel. This book contains specific details on how you can improve your conversational marketing game, including multiple real-life examples with top Fortune 500 companies.
David Cancel is currently the Executive Chairman at Drift, and he has previously worked for multiple software companies such as HubSpot, Performable, Ghostery, and Compete. One can say he is a master in marketing for B2B and Saas.